Commercials

Nowadays it is impossible to watch the TV without watching adverts. It does not matter if you
are watching a TV film or a series; it will have adverts either in the film or in the break that is
specifically for advertising products. Even at the cinema there are advertisements before the film
starts. They advertise their own cinema and their promotions and, of course, other films.

But, do adverts affect on our decisions? Of course they do. They do it all the time. Most of the
adverts have a catchy jingle so that you will be singing it the whole day. It does not matter if it had
an enormous budget or a deep message. if it is catchy, you will remember the advert and the
product. There is also that kind of advert with a dramatic ending which is normally from the
government about car accidents where a kid dies or something like that. They do it because it is the
simple truth but we are not really aware of the risk of driving drunk or tired. Then, after watching
that advert, you will spend even a week thinking about it and having a correct behaviour while
driving. Finally, you will forget about it and you will drive badly again, but it has made you change
your way of driving fora week. And there are also those adverts which are so stupid that they are
funny and people talk about them. They are obviously made by experts on advertising and they are
part of a good marketing strategy because everyone gets to know their product like happened with
the beer Mixta. No one knew about it until they made that advert with the Chinese cat moving his
arm and everyone started to try that beer.

As I see it, the most influencing commercial l’ve ever seen was the one I have just talked about.
Mixta's advert was so popular that they started to make those cats and they sold it everywhere. It
was not for good or for bad because it was just a beer advert but it really influenced most of the
society because, who does not know this beer now?